Fundraising
The firm has consulted to and done projects for a variety of market-driven nonprofits, public utilities, and associations. Indeed, Jeff’s first, and long-time, client was Consumer Reports magazine, for which he pioneered large-scale customer satisfaction surveys in the early 1980's. He was credited with more than a dozen cover stories, ranking brands of the earliest generation personal computers, hotels, and insurance companies, among other categories.

Jeff has been influential in the adoption of marketing approaches by community foundations. Jeff was the first to talk at the Annual Conference of the Council on Foundations about the potential for marketing in development. JTWack & Company conducts market and donor research for a variety of not-for-profit organizations, the Development offices of educational institutions, and community foundations in particular. To see a partial list of our dozens of nonprofit clients, click here.

Special Services for Community Foundations
The Community Foundations of America selected JTWack & Company to develop and support two market research tools (the Donor Survey and the High Net Worth Survey) for their member community foundations:

  • Donor Survey
    Audience: Donors to community foundations
    Focus:
    • Quality of service

    • Readership

  • High Net Worth Survey
    Audience: Households with net worth in excess of $750,000
    Focus:
    • Non-profit organization’s name recognition

    • Philanthropic behavior

    • Interests

    • Role of advisors

Partial List of Nonprofit Clients

Community Foundations

  • Community Foundations of America (Louisville, KY)
  • Community Foundation of Greater Pittsburgh (Pittsburgh, PA)
  • Community Foundation of Greater New Haven (New Haven, CT)
  • Greater Cincinnati Foundation (Cincinnati, OH)
  • New Hampshire Charitable Foundation (Concord, NH)
  • Peninsula Foundation (San Mateo, CA)
  • Rochester Community Foundation (Rochester, NY)

Associations and Other Non-Profits

  • Chamber of Commerce of the United States (Washington DC)
  • Consumer Reports (Yonkers, NY)
  • Council for the Advancement of Secondary Education (Washington DC)
  • Greater New Haven Chamber of Commerce (New Haven, CT)
  • National Association of Independent Schools (Washington DC)
  • South Central Regional Water Authority (New Haven, CT)

 

“In the words of Jeff Wack, ‘Marketing is everyone's job.’ We need to be more sales and marketing and customer oriented if we are to stay in business, since our clients are changing and demanding more of us.”
Patrick F. Bassett, President
NAIS (Washington, DC)
Admissions & Marketing Newsletter



“Without a solid foundation of information about their markets, managers are guessing, not leading.”

 

Please contact us to learn more about how JTWack & Company can help you manage your markets more effectively through market research, consulting, and professional development. Click here to see a partial list of clients.


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