| JTWack
& Company conducts market research and consulting projects
for hospitals, physician practices, and managed care companies
throughout the United States. The practice has experience
in virtually all customer segments in health care, including
patients, members, managers, and professionals. Jeff’s
knowledge of the health care sector is suggested by the
following highlights:
- Since 1988, Jeff Wack has held an adjunct faculty position
at Yale University where he designed and taught one of
the country’s first health care Marketing graduate
courses.
- Served as acting Director of Strategic Marketing at
Yale-New Haven Hospital for two years.
- Lead author on the chapter "Contemporary
Marketing in health care"
that appears in The Yale Management
Guide for Physicians published by John Wiley &
Sons.
- JTWack & Company has received numerous awards for
its work in health care, including:
- The Touchstone (Juried
competition)
Awarded by the American Hospital Association
For research and planning.
- An EFFIE
Awarded by the New York Chapter of the American Marketing
Association
For the use of research in
the design and evaluation of a print campaign done
by McCann-Erickson for Memorial Sloan-Kettering Hospital.
Health care clients have retained the firm for more than
one hundred projects that address the following marketing
issues and buyers:
Marketing issues
- Patient/member satisfaction
- Image and positioning research
- Communications effectiveness
- Advertising development
- Advertising tracking
- Service/product line research
- Site analysis
- Medical services usage
- Employee attitudes and work climate
- Service benchmarking
- Women’s health
- Product design
- Consumer preferences and choice modeling
- Market segmentation
Buyers
- Benefits managers
- Health insurance brokers and consultants
- Discharge planners
- Medicare/Medicaid-insured individuals
- Potential/current/recent patients and members
- Office practice managers
- Directors of medical groups
- Special patient populations
ial List of
Health Care Clients
- Aetna Health Plans (Hartford, CT)
- Anthem Blue Cross and Blue Shield (North Haven, CT)
- Bridgeport Hospital (Bridgeport, CT)
- CentraHealth (Lynchburg VA)
- Community Health Care Plan (New Haven, CT)
- ConnectiCare (Farmington, CT)
- Gaylord Hospital (Wallingford, CT)
- Greenwich Hospital (Greenwich, CT)
- Memorial Sloan-Kettering Hospital (New York, NY)
- Middlesex Memorial Hospital (Middletown, CT)
- New Britain General Hospital (New Britain, CT)
- Physicians Health Services (now HealthNet) (Trumbull,
CT)
- Saint Francis Hospital (Hartford, CT)
- Saint Vincent’s Medical Center (Bridgeport, CT)
- University of Kentucky Medical Center (KY)
- Winthrop-University Hospital (Long Island, NY)
- Yale Medical Group (New Haven, CT)
- Yale-New Haven Hospital (New Haven, CT)
- Yale School of Medicine (New Haven, CT)
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