Jeffery T. Wack
North Haven, CT 06473
Phone: 203.288.6734
Email: jeff@jtwack.com
Education
| 1982 |
Ph.D. Yale University, research/applied
social psychology.
Awarded 5-year full fellowship.
Dissertation Topic:
Multivariate assessment of the
interaction of attributions, emotions, and behaviors
in
problem encounters in service organizations.
Dissertation Committee: Judith Rodin, currently president
of the Rockefeller Foundation; Irving Janis (Groupthink),
Gerald Singer (TV effects on children), Robert Abelson
(Cognitive script theory), Dennis Turk (Stress and
coping)
Coursework: Multivariate
statistics, research design, attitudes and behavior.
Also marketing, decision making, and education policy
courses. |
| 1980 |
M.Phil. Yale University. |
| 1979 |
M.S. Yale University. |
| 1976 |
B.S. Duke University.
Concentrations: Psychology, Biochemistry and Political
Science.
Honors: Magna cum laude, and with distinction. |
| 1967-71 |
Urbana (IL) High School |
| 1966-67 |
Njala University International Middle
School, Sierra Leone, West Africa |
| 1965-66 |
Home-Schooled via Calvert School system,
Sierra Leone, West Africa |
Professional History
| 1983- |
President, JTWack & Company LLC. |
| 1987-2008 |
Graduate Faculty (adjunct), Management
Division, School of Public Health, Yale University.
|
| 1993-94 |
Director of Strategic Marketing (Acting),
Yale-New Haven Hospital.
Among many other projects, created a plan for and
led a cross-functional team that executed an award-winning
integrated promotional campaign leading to the grand
opening of the $136 million Children's Hospital. Project
received juried award from American Hospital Association.
|
| 1982-83 |
Senior Research Analyst, Consumer
Reports Magazine.
Pioneered large (100,000+) sample survey methods
for purpose of measuring differences in consumers'
satisfaction among brands within specific product/service
categories. |
| 1979 & 1976 |
Department of Health, Education,
& Welfare, Washington DC.
National Center for Health Care Technology, USPHS
1979. Authored speeches for Senator Ted Kennedy (D-MA)
and Representative Henry Waxman (D-CA) on the social
and behavioral consequences of the adoption of new
technologies
Office of the Surgeon General, 1976. Interned as
member of team evaluating long term care programs.
Subsequently wrote policy journal article on the human
consequences of legislated environments. |
Boards and Memberships
- Executive Committee and Board of Directors, National
Association of Independent Schools
- Executive Committee, Tweed-New Haven Airport Authority
(1999-04)
- Board of Directors, Greater New Haven Chamber of Commerce
(1992-02)
- Board of Directors, Technology Investment Fund (1984-87)
- Member, American Marketing Association (1985- )
- Member, Academy of Health Services Marketing (1985-99)
Awards
- EFFIE for Use of Research
in Developing and Evaluating a Print Campaign (in partnership
with McCann-Erickson Advertising), American Marketing
Association (New York), 1996.
- Volunteer of the Year,
Greater New Haven Chamber of Commerce, 1995.
- Touchstone Award, Research
& Planning, American Hospital Association, 1994.
- Heavy Hitter, Speaking
Award from Council for the Advancement of Secondary Education,
1992 and others.
- NATO Fellowship to attend
research conference, Cambridge University, 1978.
Publications
Wack, Jeffery T.
The Marketing Perspective on Affordability and Demand,
Affordability and Demand: Financial Sustainability for Independent
Schools, Washington DC: NAIS, 2009.
Gombeski, W.R., Wise, A., Wack,
J. T., McIntyre, S. and Perkins, A. Ready, Aim, Interview
– A New Study Analyzes Target Survey Audiences. Marketing
Health Services 25(3):41-43, 2005.
Gombeski, William R. Jr., Kantor,
David, Bendycki, Nadine A. and Wack, Jeffery T.
Improve Your Marketing Effectiveness and Net Income
through Better Prospecting, Health Marketing Quarterly,
Vol. 19(4), 2002, 3-19.
Wack, Jeffery T.
What Marketing Should Be, Marketing Independent Schools
in the 21st Century, Washington DC: NAIS, 2001, 19-28.
Wack, Jeffery T. and Gombeski,
William R. Jr.
Contemporary Marketing in Healthcare, Yale Management Guide
for Physicians. Stephen Rimar (Ed.), New York: John Wiley
& Sons, 1999.
Wack, Jeffery T.
Health Care Marketing Research, Connecticut Healthcare,
1986.
Wack, Jeffery T. and Permut, Steven.
Using Marketing Research in Litigation. Marketing
Handbook: Marketing Management (Vol. II), Edwin E. Bobrow
and Mark David Bobrow (Eds.), New York: Dow-Jones Irwin,
1985.
Rodin, J., Wack, J.T., Ferrannini,
E., and DeFronzo, R.A.
Effect of Insulin and Glucose on Feeding Behavior,
Metabolism, 1985, 826-831.
Turk, D.T., Wack, J.T., and Kerns,
R.D.
An Empirical Examination of the "Pain Behavior"
Construct, Journal of Behavioral Medicine, 1984, 119-130.
Wack, Jeffery T. and Turk, Dennis.
Latent Structure in Strategies for Coping with Pain, Health
Psychology, 1984, 3, 27-43.
Wack, Jeffery T. and Rodin, Judith.
Smoking and its Effects on Body Weight and the Systems of
Calorie Regulation, American Journal of Nutrition, 1982,
35, 366- 380.
Rodin, J., Bohm, L., and Wack,
J.T.
Control, Coping, and Aging: Models for Research and Intervention,
Applied Social Psychology Annual, 1982, 3, 153-180.
Wack, Jeffery T. and Rodin, Judith.
Nursing Homes for the Aged: The Human Consequences
of Legislation-Shaped Environments, Journal of Social Issues,
1978, 34, 6-21.
- Excerpt appearing in Psychology Today, July 1979.
- Reprinted in V. Barry (Ed.), Moral Aspects of Health
Care, Belmont, CA: Wadsworth, 1982.
Reviewer for Journal of Consumer Marketing, Journal of
Business Forecasting, Journal of Services Marketing, and
several psychology journals. 
Professional Articles and
Reports
In collaboration with writers at Consumer Reports, several
dozen consumer research-based articles, including cover
stories on:
- Commercial Weight Loss Programs (1994)
- Health Maintenance Organizations (1993)
- Condoms (1992)
- Mail Order Catalog Services (1987)
- Household Finances and Budgeting (1986)
- Auto Insurance (1985)
- Fast Food Restaurants (1984)
- Personal Computers (1983)
Survey research projects for Consumer Reports Travel Letter
and Consumer Reports on Health, results of which have been
cited in New York Times, USA Today, other media.
"Strategies for Encouraging the Adoption of Marketing
Practices and Skills," National Association of Independent
Schools' Marketing and Admissions Newsletter, Spring 1998.
"Is Your Marketing Effective," Inside Private
School Management, Vol 1(9), 1997.
In addition, numerous proprietary reports on marketing
and research projects.
Selected Seminars, Lectures,
Addresses
- The Business of Independent Schools Institute, Producer
and Faculty, University of Chicago 2005, Harvard 2006
- Marketing and Advancement Institute for Independent Schools, Producer
and Faculty,
Airlie VA 1996; Denver 1997, Charleston 1998, Scottsdale
1999, New Orleans 2000, Savannah 2001, San Antonio 2002,
Santa Fe 2003, Charleston 2004, San Francisco 2005, Annapolis
2006
- What Trustees and Heads Should Know about Marketing
(invited workshop), National Association of Independent
Schools, Boston 2006
- Drivers of Demand for Independent Schools, Keynote
for Connecticut Association of Independent Schools, Hamden
2006
- Marketing Concept for Schools, Keynote for New York
Association of Independent Schools, 2006
- What Business Officers Should Know about Marketing,
Keynote for ABOIS, Boston 2005
- Marketing and Advancement Institute for Independent Schools, Producer
and Presenter,
Airlie VA 1996; Denver 1997, Charleston 1998, Scottsdale
1999, New Orleans 2000, Savannah 2001, San Antonio 2002,
Santa Fe 2003, Charleston 2004.
- Collaborative Marketing: A Marketing Management Model
for Schools, Invited Presentation, Council for the Advancement
of Secondary Education Annual Conference, Washington DC
2003.
- Drivers of Demand for Private Schooling, Invited Presentation,
Association of Independent Schools of Greater Washington
(DC) 2003.
- Marketing as Schools Should Practice It, National Association
of Independent Schools, Annual Conference, Boston 2001.
- Public's Perceptions of Independent and Public Schools:
The NAIS Opinion Poll, Association of Independent Schools
of New England (AISNE), and Pennsylvania Association of
Independent Schools (PAIS), 2000.
- Marketing Academy for Boarding Schools, TABS, Washington
DC 2000.
- Surveys and Focus Groups in Support of Development and
Fundraising, Invited Address, Council on Foundations Annual
Conference, Milwaukee 2000.
- Marketing Workshop for School Leaders, National Association
of Independent Schools Annual Conference, New York City,
1998.
- Market Research Techniques for University Planners,
Council for the Advancement and Support of Education (CASE),
Boston, Chicago 1997.
- Market Research and Planning for Non-Profits, Seminar,
Council for the Advancement of Secondary Education, New
Orleans, 1997.
- The Public's View of Managed Care, Invited Address,
Annual Health Care Conference, Blue Cross & Blue Shield
and the University of Connecticut, North Haven, 1996.
- Customer-Focused Market Planning, Invited Address, Council
on Foundations Advancement Institute, San Diego, 1996.
- Marketing: What It Isn't, Invited Presentation, NAIS
Regional Directors Conference, Santa Fe 1994; also presented
to Virginia Association of Independent Schools,
1995; Maryland Association of Independent Schools, 1995.
- Marketing's Contributions to Traditional Development
and Fundraising, Invited Address, Council on Foundations,
Minneapolis 1995.
- What Marketing Has to Offer the Non-Profit's Development
Efforts, Keynote Speaker, Council for the Advancement
and Support of Education, Williamsburg, 1993.
- Research-Based Strategies for Creating and Maintaining
Image, Council for the Advancement and Support of Education,
Washington, DC, Boston/Chicago, 1991- 93 (Participant-voted
awards for teaching excellence).
- Customer Service Management Strategies for the Public
Sector, State of Connecticut Senior Management Training,
Guilford, 1991.
- Consumer Research Techniques Seminars, Chamber of Commerce
of the United States' Centers for Leadership Development,
San Jose/Boulder/Dallas/Athens/Newark/ South Bend, 1985-87.
- Multivariate Comparison of Health Professionals' Cognitions
of Pain Behaviors. Behavioral Medicine Annual Convention,
Baltimore, 1983.
- Developing a Classificatory System of Strategies for
Coping with Pain. Invited Address, 59th Annual of the
International Association for Dental Research, Chicago,
1983.
- Latent Structure in Strategies for Coping with Pain.
American Pain Society Convention, New York, 1980.
- Human Consequences of Legislation-Shaped Environments.
American Psychological Association Annual Convention,
New York, 1979.
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