| The
Marketing and Advancement Institute for Independent Schools
Check back in the Spring 2012 for information about the next Institute.
We are going from Harvard to Walt Disney
World® Resort!
 Last
November we were at Harvard. The
2011 edition of the Marketing and Advancement Institute
will be held Wednesday and Thursday November 16-17, 2011
in Florida, at Disney's Coronado Springs Resort at DisneyWorld.
Also offered this year is an optional Friday morning (November
18) Disney Institute workshop,
Disney’s Approach to Brand Loyalty, open only to Institute
attendees.
The popular Marketing
and Advancement Institute has filled each year since its
origins as an NAIS event in 1996, including last year’s
event at Harvard. This 2-day conference is intended for
school leadership and administrators interested in learning
how
contemporary marketing (and we mean the holistic MBA, rather
than the lay, definition of marketing) can enhance the advancement
of private schools.
More than 1,000 heads, trustees, and staff drawn from the
core marketing functions of admissions, development, communications,
and recently business officers, have attended the Institute.
The Institute is more appropriate for those with at least
a year experience at independent schools.
To learn more about the Marketing and Advancement Institute
for Independent Schools, please click here.
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