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About the Practice
JTWack & Company is a marketing research and consulting
practice begun in 1982 by the firm’s principal, Jeffery
T. Wack, Ph.D. The practice is unlike traditional advertising
and communications agencies in recognizing that customers’
decisions are driven by qualities of the client’s product,
pricing and fees, policies, and employees’ skill, in
addition to marketing communications. Our products are not
the brochures or websites or other visible tools commonly
associated with marketing. Rather, they are the less tangible
abilities — analytic skill, wisdom, judgment, experience,
training, perspective, teamwork, and humor — that are
essential to the effective management of markets.
Jeff Wack has completed more than 500 projects for dozens
of well-known educational institutions, healthcare organizations,
non-profit foundations, and technology firms. Research projects
have addressed myriad segments of the market, and have employed
quantitative and qualitative methodologies including scientific
surveys, focus groups, and depth interviews. Organizations
also retain Jeff to consult on marketing problems, to evaluate
marketing organizations, to introduce integrated marketing,
and to lead the evolution of market-based thinking.
In addition to being a consultant, Jeff is a professor,
writer, speaker, and volunteer. After attending middle school
in Africa, then high school in Illinois, he graduated from
Duke University magna cum laude with concentrations in Biochemistry
and Political Science, and with distinction in Psychology.
He then earned his M.S., M.Phil., and Ph.D. degrees in Applied
Psychology at Yale University where he focused on research
methodology and statistics in addition to substantive areas
such as decision making, perception, and marketing. From
1988-2008 Jeff was a member of the adjunct faculty at Yale,
teaching graduate courses and writing about marketing. For
two years in the mid-1990s he was Acting Director of Strategic
Marketing and Planning for a large health system, and he
has served on the boards of several associations, a venture
capital enterprise, and an airport authority. Jeff currently
sits on the Board of the National Association of Independent
Schools (NAIS). Click here to see
Jeff’s curriculum vita.
What We Do
- Market Research
Knowledge about the market and customers is essential
for sound, strategic decision making. Our research and
analytics take many forms to suit client needs, including:
- Research design
- Surveys (phone, mail, web)
- Focus groups
- Telephone depth interviews
- Demographics forecasts
We bring the science to market research. Our extensive
experience and training in research methodology and statistics
ensure effective client engagements. The actual research
— sample selection, data collection, questionnaires,
discussion outlines — is only a portion of successful
engagements. Perhaps the contribution that our clients
value most is our input during strategy discussions before
the research begins. These preliminary consultations regarding
budgets, reports, schedules, and other critical planning
variables are the building blocks of effective research
design. We start by designing a process that engages those
managers who are expected to act on the outcomes. This
approach creates ownership in the managers and ensures
an actionable end product. The result is comprehensive,
cost-effective market research that yields meaningful
information and intelligent decisions. Click here
to see examples of customer satisfaction research and
corporate brand analysis.
- Consulting
JTWack & Company offers a range of consulting services,
including:
- Integrated marketing
- Brand management
- Market analysis
- Organizational audits and design
- Information and reporting
- Marketing strategy
- Systems and reporting
- Positioning
- Competitor analysis
- Meeting facilitation
- Research design
Two decades of experience and partnership are brought to
every consulting engagement. Consultant-client relationships
are built on a foundation of mutual trust, and supported
by Jeff’s knowledge of marketing and the clients’ knowledge
of their organizations. The result is a true consulting
partnership where client interests take priority. Click
here to learn more about the
sectors we serve.
- Professional
Development
JTWack & Company has a wealth of marketing knowledge
and perspective that it shares regularly with management
in various fields. Jeff Wack is available for privately-contracted
speeches, key-note addresses, and seminars, but must be
selective in the invitations that he accepts.
Jeff conducts two annual professional development events
tailored to educational administrators: the Marketing and Advancement Institute for Independent Schools and the Business
of Independent Schools Institute. The firm also teams
up with Michelle
Gall to offer professional development workshops in
the areas of internal marketing, managing relationships,
and workplace culture.
Partial
List of Clients and Partners (alphabetically
within sector)
Community Foundations
- Community Foundations of America (Louisville, KY)
- Community Foundation of Greater Pittsburgh (Pittsburgh,
PA)
- Community Foundation of Greater New Haven (New Haven,
CT)
- The Greater Cincinnati Foundation (Cincinnati, OH)
- The New Hampshire Charitable Foundation (Concord,
NH)
- Peninsula Foundation (San Mateo, CA)
- Rochester Community Foundation (Rochester, NY)
Education
- Ancona School (Chicago)
- Canterbury School (New Milford, CT)
- Choate Rosemary Hall (Wallingford, CT)
- Columbia University (New York, NY)
- Crane School (Santa Barbara, CA)
- East Woods School (Long Island, NY)
- Episcopal Academy (Philadelphia, PA)
- Fishburne Military Academy (Waynesboro VA)
- Foxcroft School (VA)
- Holton-Arms School (Bethesda MD)
- Hotchkiss School (CT)
- John Burroughs School (Saint Louis)
- Kingswood-Oxford School (West Hartford, CT)
- Laurel School (Cleveland)
- Landon School (Bethesda, MD)
- Latin School of Chicago (IL)
- Mercersburg Academy (PA)
- Morgan Park Academy (Chicago)
- Mounds Park Academy (Saint Paul)
- Mount Holyoke College (Holyoke, MA)
- National Cathedral School (Washington DC)
- Northfield Mount Hermon School (Northfield, MA)
- North Shore Country Day (Winnetka IL)
- The O’Neal School (Pinehurst, NC)
- Palm Beach Country Day (FL)
- Phillips Brooks School (Menlo Park CA)
- Portsmouth Abbey School (Portsmouth, RI)
- Quinnipiac College of Law (Hamden, CT)
- Ravenscroft School (Raleigh, NC)
- Rio Grande School (Santa Fe)
- Roeper School (Bloomfield Hills MI)
- Rudolf Steiner School (New York, NY)
- San Domenico (San Anselmo)
- Schools of the Sacred Heart (San Francisco)
- Sarah Lawrence College (Westchester, NY)
- St. Luke’s (New Canaan)
- Trinity School (Midland, TX)
- Trinity Valley School (Fort Worth, TX)
- University of Puget Sound (Tacoma, WA)
- Urban School (San Francisco)
- Washington International School (Washington DC)
- Westminster School (Simsbury, CT)
- Westover School (Middlebury CT)
- Williams College (Williamstown, MA)
- Williams School (New London, CT)
- Yale University (New Haven, CT)
- Yale School of Drama (New Haven, CT)
- Yale School of Music (New Haven, CT)
- Yale Forestry & Environmental Sciences (New Haven,
CT)
Healthcare
- Aetna Health Plans (Hartford, CT)
- Anthem Blue Cross and Blue Shield (North Haven, CT)
- Bridgeport Hospital (Bridgeport, CT)
- CentraHealth (Lynchburg VA)
- Community Health Care Plan (New Haven, CT)
- ConnectiCare (Farmington, CT)
- Gaylord Hospital (Wallingford, CT)
- Greenwich Hospital (Greenwich, CT)
- Memorial Sloan-Kettering Hospital (New York, NY)
- Middlesex Memorial Hospital (Middletown, CT)
- New Britain General Hospital (New Britain, CT)
- Physicians Health Services (now HealthNet) (Trumbull,
CT)
- Saint Francis Hospital (Hartford, CT)
- Saint Vincent’s Medical Center (Bridgeport,
CT)
- University of Kentucky Medical Center (KY)
- Winthrop-University Hospital (Long Island, NY)
- Yale Medical Group (New Haven, CT)
- Yale-New Haven Hospital (New Haven, CT)
- Yale School of Medicine (New Haven, CT)
Technology
- American Institute of Chemical Engineering (New York,
NY)
- AT&T (Basking Ridge, NJ)
- Cablevision (New York, NY)
- ChartLinks (New Haven, CT)
- General Electric (Fairfield, CT)
- Rockwell International (Plano, TX)
- Stromberg-Carlson (Orlando, FL)
- Qwest (Denver, CO)
Associations
and Other Non-Profits
- Chamber of Commerce of the United States (Washington
DC)
- Consumer Reports (Yonkers, NY)
- Council for the Advancement of Secondary Education
(Washington DC)
- Greater New Haven Chamber of Commerce (New Haven,
CT)
- National Association of Independent Schools (Washington
DC)
- South Central Regional Water Authority (New Haven,
CT)
Communications Agency Partners
- Cheney & Company (New Haven, CT)
- Katsin/Loeb Advertising (San Francisco, CA)
- KZS Advertising (Long Island, NY)
- MBooth Associates (New York, NY)
- McCann Erickson (New York, NY)
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