JTWack & Company LLC is a marketing research and consulting practice started in 1982 by Jeffery T. Wack Ph.D.

Jeff is a nationally recognized marketing consultant who advises primarily the senior leadership of nonprofit organizations that want to compete more effectively.

By introducing modern and integrated marketing practice, Jeff’s clients improve their capacity to manage the relationships that win customers, reputations, and revenues.

Clients come to us for market research, for planning, and for consulting on the myriad factors that define markets and determine customer demand. Jeff's training and experience are provided in his curriculum vitae.

A disciplined, active process of goal management driven by market research-informed planning.
The management of customers, revenue, and brand equity through program qualities, pricing, convenience, relationships, and communications.
The application of professional training and relevant experience to the client’s marketing issues.
A business model where the consultant-client relationship is based on mutual trust, and client interests come first.


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