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JTWack & Company LLC is
a marketing research and consulting practice started in
1982 by Jeffery T. Wack Ph.D., the firm’s principal.
Jeff is a nationally recognized marketing consultant who
advises primarily the senior leadership of non-profit organizations
that want to compete more effectively.
By introducing modern and integrated marketing practice,
Jeff’s clients improve their capacity to manage the
relationships that win customers, reputations, and revenues.
Clients come to us for market research, for planning, and
for consulting on the myriad factors that define markets
and determine customer demand.
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A
disciplined, active process of goal management driven by market
research-informed planning. |
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The
management of customers, revenue, and brand equity through
program qualities, pricing, convenience, relationships, and
communications.. |
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The
application of professional training and relevant experience
to the client’s marketing issues. |
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A
business model where the consultant-client relationship is
based on mutual trust, and client interests come first.
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